Head of Social Media at Teamtailor and a happy, easy-going Swede who likes Digital Communication, especially Employer Branding.
Employer Branding has become crucial to any brand – not only for attracting talent, but retaining it too. Read our top 5 tips to make your employer brand shine!
Teamtailor hosted a webinar on an important topic: “How Impactful is your Employer Brand” where our expert panel came together and shared the dos and don'ts when it comes to employer branding. Here are the biggest takeaways:
Employer Branding is crucial to any brand, not only for attracting talent, but retaining it, too.
In a world where the rush of the “new thing” gets us so excited and ready to dispose of what we already have, it’s important to remember that in many cases, your team is irreplaceable and your employer brand starts with them.
Attracting new, incredible talent is arguably one of the most exciting parts of growing a company but you don’t want your current talent to leave while you’re in the process of looking for new people. So before you start hiring new people, ask yourself:
If any of the answers are “no”, ask yourself why, and what can you do to change that.
Your best investment is in your people. Always do the internal work first. Your career site and the brand you promote should be a direct example of what candidates can expect when they join your company.
Be authentic and own what you can offer. A huge takeaway was that transparency is the new luxury in recruitment. If you were to market yourself as the stereotypical “dream employer”, making it seem as though you can offer and provide a type of workplace that you truly can’t, that will become apparent to your new starters almost instantaneously.
The good news? There’s a simple fix: Be transparent.
Whilst screening CVs, it’s easy to forget that behind the CV, you’re dealing with a human being. It’s a great reminder to take off the recruiter hat and remember that people would be much happier understanding what they’re getting themselves into from the get-go. If, for example, you’re a young company and aren’t at the point where you can offer everything your competitors can, don’t be scared to say that! Share your vision and goals and if your candidates believe in what you’re doing, they will appreciate the transparency and likely be more enthusiastic to join your team as opposed to being strung along on false narratives.
isioWant some free advertising? Well, no one will speak better about your company than your employees… if you treat them well. If your employees feel valued, respected, able to be themselves and feel like a real part of your company, the likelihood of them sharing that with their network and surroundings will skyrocket. Whether it’s to encourage more people to join, or to show off that they’re at the best company, people like sharing the best aspects of their life. Do the internal work, invest in your people and it will be the most priceless form of advertising for your employer brand.rrativ
To build a reputable employer brand, consistency is key. It can be easy to think that having a nice career site is enough to attract a candidate, which may be true to an extent, but diving deeper into the true values and DNA of a company, it takes time to build up a brand and reputation. Good things take time, building trust takes time and creating a community takes time. Be realistic, create a plan of action, execute it and watch as your consistency pays off.
Learn how to source passive candidates, from optimizing your career site to leveraging social media and employee referrals.
Employer branding is the key to attracting talent. But what is employer branding? What employer branding strategies should you know? Let’s take a look.
Streamline your recruitment process, cut external costs, and strengthen your employer brand without compromising quality or efficiency.