How Hamilton Bright Group Transformed its Recruitment with Teamtailor

Attracting top talent in a tight labor market?

That's a challenge many organizations recognize. At Hamilton Bright (part of the Advantage Smollan company) – a leading field marketing agency operating throughout the Benelux – they tackle this challenge proactively. Hamilton Bright quickly realized they needed to change their recruitment approach. To remain attractive in the tight labor market, improving the candidate journey became central.

How did they approach this?

We spoke with Marieke Breimer, Job Marketeer at Hamilton Bright, about the switch to Teamtailor and its impact on their recruitment approach.

What are the biggest recruitment challenges in your industry?

Attracting the right people, especially in this labor market, remains a significant challenge. There’s also a lot of competition, and speed is essential. At the same time, investing in employer branding is necessary to stand out. Additionally, recruiting at various locations requires a good balance between local and national strategies – after all, each region has its own dynamics.

What recruitment challenges did you have before using Teamtailor?

Our recruitment process was not well-aligned. We used various systems that didn’t integrate well, leading to a lack of clarity, slow communication with candidates, and a lot of manual work. We were missing speed, structure, and oversight.

What results and improvements have you seen since implementing Teamtailor?

Our recruitment process is now structured and clear. Communication with candidates is smooth and fast, and the time-to-hire has significantly decreased. Thanks to data analysis, we can immediately identify bottlenecks and improve where necessary.

What role does your career site play in employer branding? How much of your company culture and values are reflected there?

Our career site is often a candidate's first encounter with Hamilton Bright. Through Teamtailor, we built a site that truly reflects who we are. Everything fits: from the texts and images to the videos. Candidates immediately sense our culture and values. We always use our own employees for photography. This gives candidates a realistic picture of the people behind the brand, which increases recognition and engagement.

Which Teamtailor features make a difference for you?

The workflow automation and job templates are real time savers. We can approach candidates quickly and personally without manual work every time. And thanks to the dashboards and reports, we stay sharp on our performance.

Which features do you use the most and why?

Think of job templates, a handy chat function on our website, and automatic links with LinkedIn. Lately, we’ve been experimenting a lot with AI. For example, we use a tool that automatically records interview intakes, so we no longer have to type up notes. Teamtailor also uses AI to automatically match candidates from our talent pool to open vacancies. This way, we make optimal use of our candidate database.

Another valuable feature is 'Transparent Recruiting' – every candidate can see exactly where they are in the application process. That provides clarity and builds trust. And with smart filters, candidates can quickly find the job that suits them. This way, we keep control over the process and ensure a strong candidate experience.

Regarding data-driven recruitment, do you use Teamtailor’s analytics reports and filters to analyze and optimize your strategy?

Yes, we often use Teamtailor's analytics functionality. The reports give us insight into how many candidates we attract, where they come from, and how long it takes to guide them through the funnel. Analyzing this data gives us insights, enabling us to optimize our strategy and make targeted adjustments. It also helps us respond to bottlenecks in a timely manner.

Would you recommend Teamtailor to other companies, and if so, why?

Absolutely. The platform is user-friendly, saves us time, and provides an excellent candidate experience. Moreover, the data insights help us continuously improve our processes. It’s a powerful tool for companies looking to professionalize their recruitment operations.

Key Takeaways

• Efficiency & Automation: Teamtailor has significantly improved Hamilton Bright’s recruitment workflow by automating tasks and streamlining candidate communication.
• Employer Branding: The customizable career site allows Hamilton Bright to effectively present its culture and values.
• Data-driven Decision-making: Analytics help Hamilton Bright monitor recruitment performance and optimize their strategy.
• Improved Candidate Experience: Faster response times and better communication increase engagement with potential new hires.