How Movember balances empathy and efficiency with AI-powered hiring

Movember is a global charity tackling men’s mental health and suicide prevention, prostate cancer and testicular cancer. In their mission to stop men dying too young, Movember funds groundbreathing health projects, uniting experts from all over the world to accelerate research, progress and change. 

When Edan Haddock, Head of Talent & People Experience, joined Movember, his priority was to reimagine hiring, building an experience that was as authentic to their mission as possible, driven by people.

What were Movember’s hiring process and recruitment challenges prior to Teamtailor?

Edan explains that Movember’s hiring process was very manual and didn’t align with its bold branding. The internal culture was strong, but the recruitment process felt too corporate. According to Edan, it “felt like applying to a government job, not like Movember at all.”

With such a global team, the ATS they had at the time was overly complex and lacked the ability to integrate with multiple systems. On top of this, for an organization with such a strong emphasis on people, there was no opportunity for personalization.

The experiences candidates had varied drastically across regions and key elements like interview feedback or employer branding were either non-existent or inconsistent. The process didn’t reflect the passion in Movember’s mission, so was in clear need of a change.

How did Movember tackle these challenges?

Edan quickly discovered that almost every Movember employee had a deep personal connection to the cause. Stories of fathers, brothers, or friends impacted by men’s health challenges. So Edan set about bringing together an Employee Value Proposition (EVP) and redefining their employer brand to something that brought to life their three core values: Good Cause, Good Vibes and Good Crew. It was important that candidates felt this from the very first interaction.

Next, they needed technology to help power and enable their brand, while at the same time keeping the human connection that the team was already doing so well.

Using Teamtailor as their ATS helped Movember overhaul its current processes beyond just the CV. Candidates can now share their personal connection to the cause with custom application questions, share their favourite food or Spotify playlist and apply in seconds.

Teamtailor’s features have also transformed Movember’s hiring manager experience creating a fully integrated talent ecosystem:

Using AI to extend the human reach

Another hurdle for Edan was time zones. Recruiting across five time zones meant missing out on conversations with great candidates.

Joel, powered by Outhhire.ai, is an AI phone interviewer who runs personalized and on-brand phone interviews for Edan, screening candidates and delivering transcripts, scores and insights directly within the Teamtailor interface. 

Using AI to screen early on in the process meant more candidates had the opportunity to share their story and experiences and have fun with it, ticking all the boxes that mean the most to Movember’s brand.

It was important for Edan that candidates had the option to opt in to speak with Joel, with only 2-3% of candidates preferring to skip it. Integrations like this have meant that Edan has been able to focus on more high-value conversations with candidates, while also highlighting ones he might not have considered based on their CV alone.

What have the results been?

Since implementing new processes and new tools, Movember has seen a huge uptick in positive results, delivering an incredible candidate experience.