How to build a more successful employer brand

Almost all candidates will research your company before deciding to apply. Your employer brand could be the difference between them accepting or rejecting a job offer. Our comprehensive guide will help you revamp your employer brand from start to finish!

In this e-book you will:

Understand the importance of employer branding and get steps on how to assess your current employer brand

Get useful tips on small wins you can put into practice straight away to enhance your employer branding

Learn which metrics to use to measure your employer brand and continue to optimize going forward

Employer branding is about showcasing what we have to offer and what’s in it for potential candidates – to attract the best talent out there[...] maintaining a strong employer branding strategy is crucial in attracting and retaining top talent in today’s competitive job market.

Johan Westberg
Nordic Culture & People Manager, SATS
Johan Westberg

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