Liseberg – making the recruitment process part of the guest experience
Liseberg brought its entire recruitment into Teamtailor to handle large hiring volumes and give every candidate an experience that reflects the brand — long before anyone puts on the uniform.
For more than 100 years, Liseberg has been bringing people together through unforgettable memories. What started as an amusement park has grown into one of Sweden’s leading visitor destinations, encompassing attractions, hospitality, entertainment, restaurants, and hotels. Every year, millions of guests visit Liseberg, making people and recruitment a crucial part of the organisation’s success.
To support large-scale hiring while maintaining a strong candidate experience, Liseberg turned to Teamtailor.
Behind every guest experience
Every guest experience at Liseberg depends on the people behind it. From ride operators and chefs to hotel staff and entertainers, thousands of employees help bring the destination to life each year.
Leading that work is Hedvig Reed, Head of Talent Acquisition at Liseberg. For her team, recruitment is about much more than filling vacancies. It’s about managing large hiring volumes while ensuring every candidate gets an experience that reflects the Liseberg brand from the very first interaction.
That challenge became increasingly difficult as recruitment processes were spread across multiple systems, while the organisation handles thousands of hires and receives up to 10,000 applications each year to support its seasonal and year-round operations.
Creating one way of working
Like many organisations that have evolved over more than a century, Liseberg had accumulated different tools and ways of working over time. While each system served a purpose, together they created unnecessary complexity for recruiters and hiring managers trying to navigate a fast-moving recruitment environment.
We’ve made this transition now, and it’s a relatively big transition for us in many ways. We’ve shut down certain systems and moved everything into Teamtailor.
Bringing recruitment into one platform wasn’t simply about replacing software. It was about creating a clearer and more consistent way of working across the organisation.
For Hedvig, one of the biggest advantages was how easy it became to access and understand recruitment data.
It was easy to understand, to follow the data, insights and analytics, and actually translate that into a recruiter’s reality. How you can genuinely work with those pieces in practice.
Instead of spending time gathering information from multiple sources, recruiters could focus on turning insights into action. Whether tracking recruitment performance or improving processes, the team gained a clearer view of what was happening and where they could improve.
For Andreas Palm, Employer Branding Specialist at Liseberg, the success of the transition became clear surprisingly quickly. While large system changes often lead to questions and frustration, that wasn’t the case at Liseberg.
If it had been unclear in any way, we’d have heard about it. So that’s probably the best proof that things are running smoothly here now — that we’re not hearing anything.
Making the candidate journey easier
Looking beyond operational efficiency, Ida, Talent Acquisition Partner at Liseberg, saw the biggest impact in the candidate experience.
A good recruitment process should help recruiters stay organised while giving candidates transparency and support throughout their journey. With a clearer overview of every stage, the team found it easier to create a more consistent experience from application to hire.
If you want a system that makes it easy to follow the candidate through the process, that makes it easy to hold the candidate’s hand, and that makes it easy to see where you yourself are in the process — then if that’s what you’re after, I’d absolutely say you should choose Teamtailor.
For an organisation dedicated to creating memorable experiences, that philosophy extends beyond the guests who walk through the gates each year. Every recruitment journey is also an opportunity to leave a lasting impression.
With Teamtailor, Liseberg has created a recruitment experience that feels every bit as thoughtful and welcoming as the destination itself — long before anyone puts on the uniform.
