What is Candidate Conversion Rate?
Candidate conversion rate measures the percentage of candidates who successfully move from one stage of the hiring pipeline to the next. It can be measured at any transition: visitor-to-applicant, applicant-to-screened, screened-to-interviewed, interviewed-to-offered, or offered-to-hired. Each conversion rate tells a different story about the health of your recruitment process.
Why it matters
Conversion rates pinpoint exactly where candidates drop off in your pipeline. If your visitor-to-applicant rate is low, your career site or application process needs work. If screened-to-interviewed is low, your screening criteria may be too broad. If offered-to-hired is low, your offers are not competitive. Without tracking conversion rates at each stage, you are flying blind about where your hiring process breaks down.
How Teamtailor helps
Teamtailor provides stage-by-stage conversion analytics in real time. Visualise your hiring funnel, identify drop-off points, and take targeted action to improve conversion at every stage.
