What is Employee Advocacy?
Employee advocacy is the promotion of an organisation by its employees, typically through sharing company content, job openings, and positive workplace experiences on their personal social media and professional networks. When employees authentically share what it is like to work at a company, their messages reach audiences that corporate accounts cannot and carry more credibility because they come from real people.
Why it matters
People trust people more than brands. Content shared by employees receives significantly higher engagement than the same content shared by corporate accounts. For recruitment, employee advocacy extends your employer brand reach exponentially at near-zero cost. A single employee sharing an open role on LinkedIn can reach hundreds of relevant professionals in their network. Scaled across the organisation, advocacy becomes one of the most powerful talent attraction channels available.
How Teamtailor helps
Teamtailor makes it easy for employees to share open positions and employer brand content directly from the platform. The built-in referral and sharing features turn every employee into a talent acquisition ambassador.
