What is Recruitment Marketing?
Recruitment marketing is the application of marketing strategies and tactics to attract and engage potential candidates. It encompasses employer branding, content marketing, social media campaigns, email nurturing, career site optimisation, recruitment advertising, and events. Recruitment marketing focuses on the top of the hiring funnel: building awareness and interest before a candidate ever applies.
Why it matters
Traditional recruiting starts when a candidate applies. Recruitment marketing starts much earlier, building awareness and interest among potential candidates who may not even know your company is hiring. In a competitive talent market, the organisations that win are those that market to candidates the same way they market to customers: with compelling content, targeted messaging, and a consistent brand experience. It turns recruitment from a reactive function into a proactive growth engine.
How Teamtailor helps
Teamtailor combines recruitment marketing essentials in one platform: a career site builder for content, CRM for nurture campaigns, social sharing for distribution, and analytics to measure what is working. It is your recruitment marketing hub.
