What is Sourcing in Recruitment?
Sourcing is the proactive process of identifying and engaging potential candidates for open or future positions. Unlike traditional recruiting where candidates come to you through job postings, sourcing involves going out to find talent through LinkedIn, professional communities, GitHub, conferences, employee referrals, and other channels. It is particularly important for hard-to-fill roles where the best candidates are not actively job searching.
Why it matters
The best candidates are rarely unemployed and actively applying. Studies suggest that up to 70% of the global workforce consists of passive candidates who are open to new opportunities but not actively looking. Sourcing is how you reach these people. Without a sourcing strategy, you are competing for the same small pool of active candidates as every other employer, driving up costs and lowering quality.
How Teamtailor helps
Teamtailor makes it easy to capture and manage sourced candidates. Import profiles, add them to talent pools, and nurture relationships through the built-in CRM. When they are ready, move them directly into your hiring pipeline.
