What is an Employer Brand Audit?
An employer brand audit is a systematic evaluation of how your organisation is perceived as an employer, both internally and externally. It typically involves analysing your career site, job postings, Glassdoor reviews, social media presence, candidate feedback, employee surveys, and competitive positioning. The audit identifies gaps between your intended employer brand and how it is actually experienced by candidates and employees.
Why it matters
You cannot improve your employer brand without first understanding where it stands. An audit reveals blind spots: perhaps your career site is outdated, your Glassdoor reviews highlight management issues you were not aware of, or your job descriptions are driving away diverse candidates. By identifying these gaps, you can prioritise improvements that will have the greatest impact on candidate perception and application rates.
How Teamtailor helps
Teamtailor provides the analytics and tools to act on audit findings. Rebuild your career site, improve job descriptions with AI, track application conversion rates, and monitor which content resonates with candidates, all in one platform.
