What is Source of Hire?
Source of hire is a recruitment metric that tracks which channels and platforms candidates came from when they were ultimately hired. Common sources include company career sites, job boards, employee referrals, social media, recruitment agencies, direct sourcing, career fairs, and university programmes. Tracking source of hire reveals where your most successful candidates are actually coming from.
Why it matters
Recruitment budgets are finite. Without knowing which sources produce the best hires (not just the most applicants), organisations waste money on channels that generate volume but not quality. Source of hire data enables evidence-based decisions about where to invest. It often reveals surprising insights: the most expensive channel might produce the fewest quality hires, while a free source like employee referrals might be your best performer.
How Teamtailor helps
Teamtailor automatically tracks source of hire for every candidate in your pipeline. The analytics dashboard shows which channels produce the most applications, the most hires, and the highest quality outcomes, so you can optimise your recruitment spend.
